How To Promote A Small Business On Social Media – 20 Strategies

The goal of any business is to make your business profitable. However, many small businesses struggle to do this, as they have giant, well-established businesses to compete against. If you own a small business and you are looking for ways to grow your business name and increase the number of potential customers that walk through the door, social media websites can help. There are many social media websites, such as [...]

What C-3PO Can Teach You About Instagram

The beloved gold protocol droid C-3PO has provided many a life lesson throughout the Star Wars film franchise. He’s given us a foundation for translating foreign alien languages. He’s taught us that fretting over careless plans of attack won’t always do any good. And, above all, he’s taught us that it’s important to always be polite. So what can C-3PO teach us about Instagram? You know, that strange and seemingly-alien social [...]

Twitter Etiquette Tips for Newbies

Getting “accustomed” to Twitter can be so difficult, some people never get past that point and remain forever baffled by the social media platform. This can make it really hard to browse other profiles without feeling completely out of the loop, and even harder to get motivated to use the dang platform to update your business profile. What’s a “Tweet,” anyway? And is it really so important that it deserves to [...]

Why Your Facebook Post Reach is So Low

Let’s say your business Facebook page has 600 likes. You worked hard for those likes, and every follower is genuine and loyal to your brand. They’re all interested in what you have to say. Preferably, your Facebook post reach should naturally get up to 600. But you update your status, and only sixteen people see it. Facebook has become a much more difficult place to advertise for small businesses. General [...]

How To Grow Your Business With Social Media Contests – 6 Steps

Putting on a contest for your customers may be the last thing you have on your mind as an option for your marketing strategy. Even I can admit that, at first glance, a contest may seem less like a business investment and more like a frivolous expense with no guaranteed return. They take time, money, and creativity to keep it all in line with your brand and yield the best [...]

Top 15 Best Social Media Marketing Tools For 2015

It can be tricky to jump on the social media bandwagon when the wagon seems to have its own turbo-powered engine. Not to mention there are hundreds of wagon stops and a route that’s too inconsistent to keep track of these days – you’ve got plenty else to worry about as a small business owner. Which is why there’s no shame in getting your own social media marketing tool. Yes, [...]

Pinterest For Business 2015 – These 5 Companies That Nail It

It can be hard to take Pinterest seriously as a marketing tool for your business, considering its DIYer, mommy-blogging, cookie-tastic reputation. Anything that has inspired your mother to rediscover the subtle art of gelatin molds might not be a first choice when it comes to your marketing strategy. But if you’ve ever dug in past all the brownies and throw pillows, you’d be surprised to discover all the potential that [...]

9 Best Practices For Promoting Your Business Through Social Media in 2015

A new article out on Inc.com's website talks about 9 best practices to promoting your business through Social Media. This article is right on point with how you should be promoting your company through the big social media sites. Because helping small businesses do their own social media is a major part of what our website promotion software does, this article caught my attention and I was curious to see [...]